Introducing the food in Madison Square Park
Site : Madison Square Park
The project began with observing and interviewing people in the park. During that time, I realized that most of the people who pass through the park are commuters. In order to introduce this food to as many people as possible in the park, it will be more effective to entice those commuters to come into the exhibition and tell them about the story of Shikhye. Therefore, my target audience or visitor is the commuters.
Target Audience : Commuters
Commuters are indifferent to their surroundings, monotonously rushing to their destination. I want to design a food exhibition for these busy people not only to introduce them to a food, but also to add a 'slowness' to their lives, giving them a chance to relax from their everyday bustle while immersing them in a part of Korean tradition.
Exhibition Contents : Shikhye
The food at the center of the experience is Shikhye, a traditional Korean sweet beverage that is shared on traditional holidays. One of the most distinctive characteristics of the drink is that it takes six days to prepare, an involved process that includes steeping, germination, and fermentation. One goal of the exhibition is to introduce visitors to the slow and methodical process of making Shikhye, allowing them to understand that the depth of Shikhye’s flavor comes from this long traditional preparation method.
Concept : Calming Experience
The mood for the exhibition is 'a calming experience'. In order to be calm, people have to slow down, so the words 'Calm' and 'Slow' can mean the same thing. As a result, the exhibition space is designed as a quiet place. The layout of the exhibition makes commuters walk slowly to mute the sounds of their steps and the rustle of their possessions. The name of the exhibition, 'Shhh', gives the impression that people should be calm in the exhibition, enabling visitors to slow down, savor and concentrate on the story of the exhibition by using all of their senses.
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